If you've been following me on social media, you'll know that I recently released a free eBook titled "The Top 10 Problems on Church Websites". I wrote this with a desire to help church leaders and designers with their church website. This post is one of those chapters so you can get a feel for the book before you download it. I've included a list of the chapters at the bottom as well as a spot for you to download the eBook. You get the FREE eBook by subscribing to my monthly email newsletter that you can unsubscribe from at anytime. I don't spam people, but I like to be a resource to people for productivity, web design, and church organization. I hope you enjoy the eBook and the Newsletter.
Problem #2: Websites That Contain Jargon
Jargon is defined as:
“Special words or expressions that are used by a particular profession or group and are difficult for others to understand."
Jargon on church websites is not only found inside a church's statement of faith, with words such as “sanctification”, but worse, many church will include these types of words in their titles or navigation. For example, the word “creed” or “covenant” is commonly found on church websites in the navigation menu, but this word is almost never used elsewhere in our culture today. These words are familiar to us, however they are not familiar to everyone - especially those who have little or no experience with the church or Jesus.
For years, basic Bible knowledge has been assumed, but it no longer can. To combat this age of Biblical illiteracy, many churches have begun to use simpler terms and illustrations on Sundays to get across Biblical truth rather than using words that unchurched (and even some church goers) do not know. Sadly, this trend on Sunday mornings has failed to translate over onto church websites. So many church websites are still full of vocabulary that is far from familiar to the average person.
Some examples of these words that need to be replaced or at least explained are:
Born Again, Creed, Christ, Discipleship, Fellowship, Glorification, Inerrancy, Infallible, Intercession, Messiah, Propitiation, Reconciliation, Sanctification, Spiritual Gifts, Trinity
As a rule of thumb:
If you would explain what you mean in conversation with someone who has never read the Bible before, then you should do the same on your website.
Removing, or at least explaining, the jargon on your website will not hinder your ministry to the people in your church. Even some people in your church may not understand some of these words, but are too embarrassed to ask. However, by removing the barrier of complex words from your website, most unsaved people will now have an easier time seeking Jesus for the very first time