Create a Cohesive Look Through Pictures
If you didn’t read the post that led to this one - you should check that post out first.
However, we don’t simply want to emphasize pictures (as my previous post talks about) for the sake of pictures, but we want to create a unified feel and experience for each website visitor. And in case this feels overwhelming, let me put your mind at ease: It’s actually not difficult to do, it merely takes foresight in your decisions.
Let’s take this website as an example:
Redemption Church Delray Beach - redemptiondb.com
For Redemption Church’s website, we took a similar approach, but even added another layer. Inside of Squarespace there are basic image editing tools such as resizing, cropping, filters, etc. After putting each of the parallax photos into the website, we added the “Lucky” filter to each picture, but then we ALSO put a light blue filter (that matches the Church’s logo) over each image and lowered the opacity so it would not become the forefront of each picture, but rather an unnoticed addition that would bring a uniformity to the rest of the website.
These were just some easy and quick changes you can make to photos you already have representing your website to help bring your website together. I would love to hear any other thoughts and ideas you might have. And if you need more convincing that you should even have pictures, read my previous post on Why Pictures Should Be Your Priority, you should really go and do that. Then go and make you website awesome!