Fix broken website links
One of the many things that will hurt your SEO and your visitor experience are broken links.
It’s pretty simple:
- If you have broken links on your website then Google believes that your website is not up to date and current with useful information for visitors.
- And if your website has broken links then your visitor experience will plummet because what should lead them to useful help or additional information instead leads them to a fairly useless 404 page.
What’s awesome is that fixing links isn’t hard - just tedious. There’s usually no easy solution. It’s simply going in and fixing each incorrect link.
Fixing internal links in bulk
There is one situation where you can get away with fixing internal site links in bulk. For example, if your url use to be: yourdomain.com/link1 and because of your new setup the new link needs to be yourdomain.com/link2 then you can do one of two things:
- Simply change the url of the new page to match the old. This may not be ideal for every situation. If that’s the case, then you could...
- Redirect the old sub-url to the new one so that every link (from other sites and your own) sent to the old link will forward to the new one. This is ideal since then other websites that link to yours as well will be fixed in the process. HOWEVER, you need to make sure that you don’t have another page with the first url otherwise you won’t be able to access that page because your website will automatically forward to the second url.
A broken link checker
There’s a lot of options for broken link checkers if you Google it, but I’ve used brokenlinkcheck.com for checking and fixing the sites I take care of in the past and it’s great. Keep in mind that this not only finds links that point to your own site, but also links that go to other websites in case they’ve changed their pages, so if you link to other websites it’s good to check to make sure your link to them are up to date as well.
Have you run into broken link issues in the past? Have you dealt with them in a specific way? I’d love to hear in the comments below!